Star Google Rating
Email Open Rate
Custom Website Design and brand Marketing That Converts Wellness Clients
Ethica Brands is a healthcare branding agency specializing in preventive health branding services, lifestyle medicine marketing, and consulting for wellness entrepreneurs. We develop evidence-based brand systems and websites that translate your mission into measurable credibility, growth, and impact.
Trusted by Therapists, Practitioners & Wellness Brands
Some Notable wins from Our Clients
With improved user experience positioning
A 27% increase in pricing
Approximately 35 percent above industry averages
65% Email Open Rates
As a result of overall business growth
A 66% increase in team size
On podcasts, panels, and industry leading confrences
Invitations to speaking events
Disclaimer: While the outcomes listed above reflect real client experiences, results are not guaranteed and cannot be promised.
Brand Marketing Strategy
Strategic Identity Design
Monthly Digital Marketing
Custom Website Development
There is a system to Brand marketing, we've nailed it.
01. Brand Marketing Strategy
You know your work matters, but if you can't articulate its value or identify who needs it most, your impact stays hidden. Brand strategy is the foundational work that brings clarity: defining your target audience, sharpening your market position, and crystallizing what you actually offer. Walk away knowing exactly who you serve, why they need you, and how to position your brand as the obvious choice.
There is a system to Brand marketing, we've nailed it.
In seven seconds, your audience decides whether you're credible or just another amateur with a Canva account (HINT: A cheap logo is costing you before you even speak.) Once your strategy is clear, identity design becomes your silent salesperson, translating that foundation into distinctive visuals that command attention and build instant credibility. We create strategic, ADA-compliant designs that ensure the business you've poured your heart into is represented to the world with the excellence and integrity it deserves.
02. Strategic Identity Design
Your website is your hardest-working employee except it never sleeps, never takes a day off, and costs you nothing after it's built. When done correctly, a website does the heavy lifting: converting curious visitors into eager buyers who are ready to raise their hand and invest in what you offer. We build sites that make purchasing effortless while looking stunning, ranking high on search engines through strategic SEO, and ensuring every visitor can access your brilliance with full ADA compliance.
03. Custom Website Development
A beautiful brand that no one sees is a tragedy. This final phase ensures your investment doesn't sit silent on a shelf. Once your brand is built, it needs to be strategically and consistently put into the world, which is why our digital marketing package includes social media management, email campaigns, AI integration, content scripting, and more for a multifaceted approach that actually reaches people. We take the brand we've built together and amplify it across every channel that matters, ensuring your message lands in front of the exact audience it was designed to serve.
05. Monthly Digital Marketing
Meet with our team to audit your brand and identify exactly where in the brand marketing process you need the most support.
Book Your Discovery Call
Our proprietary, practitioner-first branding process blends strategy, ethics, and design. So your practice accurately reflects your healing excellence to the public.
Experience the ETHICS™ Branding Process
You'll experience our proprietary wellness branding framework built exclusively for entrepreneurs in the health sector.
With your new brand in place, you’ll finally have the confidence, clarity, and tools to grow your practice ethically and sustainably.
Launch Your Brand. Heal More of the World.
In less than 7 seconds, potential clients decide whether your practice feels trustworthy, aligned, and credible. We’ve helped integrative doctors and healing practitioners create brands that reflect the quality of their care. With over a decade of experience and our 100% Ethics Guarantee, we make sure your brand lives up to the same standards you hold in medicine.
"Ethica makes it easy to sell my work"
Heather Rose
BioEnergetic Healer & Scientist
I am absolutely in awe of the entire process with Brittany Ouellette and Ethica Brands. I thought I needed marketing however Brittany educated me in the importance of branding before investing in expensive and sometimes not effective marketing. Brittany holds the highest level of integrity and will only accept practitioners who are holding the highest level of standards and clarity in their work. Brittany has a true passion for helping those in the healing and complimentary medicine field reach the people who need them the most. She can do this because she has done her own deep healing work and knows when a potential branding client is experienced and truly in service to humanity.
Alyssa Desena
Naturopathic Doctor
Working with Ethica Brands was such a treat. I loved every second of working together. Brittany is so thorough in her research when it comes to making your brand stand out from the crowd. On top of that, I love the energy she brings to the process. As I started to put in place all the changes, I found I was so much more confident behind what I was doing because I had a stronger strategy in place. I get so excited to show off my website and IG now that I have the branding that Brittany created. Thank you so much Brittany!
How much does wellness branding cost?
Wellness branding at Ethica Brands starts at $3,799 for strategic brand development and ranges up to $7,129+ for complete custom website packages. Investment varies based on your specific needs, practice size, and whether you need identity design, website development, or ongoing digital marketing support.
What's included in a custom wellness website?
A custom Ethica Brands wellness website includes strategic positioning, conversion-optimized design, SEO implementation, mobile responsiveness, ADA compliance, and brand integration. You receive a professional website that converts visitors into booked clients while accurately representing your expertise and healing modality.
How long does a branding project take?
Most wellness branding projects take 4-8 weeks from discovery call to final delivery. Brand strategy projects average 4-6 weeks, while comprehensive website projects typically require 6-8 weeks. Timeline depends on project scope, feedback turnaround times, and how quickly you can provide necessary content and materials.
Do I need a website before marketing my practice?
You need strategic brand positioning before marketing, but you don't necessarily need a full website first. However, a professional website dramatically improves marketing effectiveness by giving people a credible place to learn more, book appointments, and validate your expertise when they discover you through marketing efforts.
What makes Ethica Brands different from other agencies?
Ethica Brands exclusively serves qualified healthcare and wellness practitioners, bringing over a decade of creative marketing expertise. Unlike generic agencies, we understand the unique trust barriers and positioning challenges practitioners face and we've developed a proven system to overcome them.
For TCM doctors, Ayurvedic practitioners, acupuncturists, and Eastern medicine experts. Earthy tones and elegant structure rooted in tradition and balance.
Showit Website Template
- Designed for sales conversions, trust, clarity, and connection.
- Built on Showit (drag-and-drop, no coding needed)
- Includes all pages your website needs to drive sales and show up with credibility
- Lifetime video training so you’re never stuck
- Lifetime Showit Customer Service Support
Launch your Site in 4 days. No coding, No overwhelm.
For naturopathic doctors, herbalists, nutritionists, and holistic health practitioners. Natural textures and fresh design grounded in wellness and vitality.
Showit Website Template
At Ethica Brands, we’re not outsiders looking in. We come from the health world ourselves. Our team carries personal roots in yoga, herbalism, energy medicine, and wellness. We know the path because we’ve walked it. That’s why our work resonates: we speak your language, understand your values, and help you share your gifts without compromising your integrity.
